Sleep Week // Oura Ring
The week of March 13 - 19th 2023 was Sleep Awareness Week. And this was Oura’s reminder to its members and broader audience that Sleep is what Oura Ring does best.
Sleep Week
This was a full takeover. Creating content for the Oura Ring home page, app, DOOH that lived in NYC’s Times Square, subway stations, and mobile billboards. Along with a series of informative, fun videos for social.
Social Content
We created a series of videos used on organic social channels, one for each day of Sleep Week.
Photography
In Times Square
Around NYC
Our DOOH covered MTA Subway stations, billboards, and mobile billboards
