Perform Set // Everlane
The Perform Sets Campaign aimed to highlight new pairings of leggings and tanks, focusing on their super-stretchy premium fabric, minimal seams, and absence of athletic logos
Six women were selected to showcase the versatility of the garments to allow the audience see the product in action—climbing, running, doing yoga, bike riding, and dancing.
Location: New York, Los Angeles, Vancouver, and Denver
Photographer: Various
Producer: Shidume Lozada
Art Director: Sarah Levett
Platforms: Everlane.com, email marketing, social and retail
This project was a partnership with the six content creators across the United States and Canada.
Set the Stage.
In addition to stills for marketing, and retail I produced a video to showcase the Perform Sets in action.
All of the footage was created by the selected content creators, following our guidance and art direction.
